It’s Not Working; The Reality of Measuring Mobile Ad-Blocking and the Pace of Advancement of Desktop Blocking

“Measurement is the first step that leads to control and eventual improvement. If you can’t measure something you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” –H. Continue reading It’s Not Working; The Reality of Measuring Mobile Ad-Blocking and the Pace of Advancement of Desktop Blocking